Recycled & made-to-measure design

"Recycled & Custom" Design: A Trend to Watch!

Fortunately, there are craftsmen today to meet these expectations, and we met one of them.

Thomas Bouzanquet is passionate about reusing materials, which he works on with love and conviction.

For the past 8 years, this entrepreneur has been offering his customers an alternative, competitive approach that enables them to contribute to protecting the environment.

Product launches, scenography, festivals, layout or the creation of personalized iconic objects - whatever the request, he will meet it by reusing materials, shaping them as he sees fit.

Boat recycled as sofa at Groupe Rochern by Parella

Groupe Rocher project by Parella

3D Kitchen and catering area at NAOS by Parella

3D rendering by Parella

Reusing materials: a question of balance

Still relatively unknown, the reuse of materials is emerging as awareness grows.

In the CSR movement, it brings real creative possibilities compatible with ERP standards.

Whether restoring or creating new parts, Thomas will maximize reuse. But beware, he has to juggle with the customer's financial constraints and timetable requirements.

"It's important to offer solutions that strike the right balance between budget, responsiveness and low carbon footprint."
says Thomas.

Colorful bags made from recycled materials at the Pavé factory


Parella Group visit to Le Pavé© plant

Creating with the best eco-responsible materials

Thomas works step by step, hand in hand with his customer.

The first step is to fully understand the customer's needs, and in particular the object's use. Then comes the sourcing of the material and its possibilities, durability and quality.

Other practical aspects, such as lead times or technical standardization constraints, can influence the design.

The project is conceived in co-construction with the customer, from the sourcing of raw materials to production.

The specialties of Thomas and his team

"Each creation is unique! We design our projects around materials. Sourcing them is crucial to identifying materials that offer the optimum quality for reuse.

We have developed our own material pools, as well as joinery and metalwork workshops that enable us to be reactive without compromising on quality."

Tailor-made design

To inspire and create unique atmospheres, some companies have opted for upcycling.

This is the case with the Rocher Group, a mission-driven company that recently renovated its offices.
Among its iconic items:

The Nautical Beacon
Like a unifying lighthouse, the beacon serves as the focal point of Petit Bateau’s social space. “During the sourcing process, it quickly became clear that restoring a beacon would be incompatible with the building’s structural constraints, as it would be too heavy.”

"So we teamed up with the Parella team to create a custom-made product made entirely from recycled materials."

The boat-style benches
The materials were sourced locally. Restoration and remodeling work was carried out to meet comfort standards.
We’re also sharing a few ideas to inspire you:

https://www.atelierdereva.fr/entreprises

Photo La Balise Nautique at Groupe Rocher by Parella

The Nautical Beacon at Groupe Rocher by Parella

Boat recycled as sofa at Groupe Rochern by Parella

Groupe Rocher's Banquettes Barques by Parella

Her advice on reuse?

- Favoring a local source

Thomas points out that the volume of reusable materials is diversified locally, so it would be a shame to favor a distant source.

For Groupe Rocher, an audit was carried out to identify materials that could be reused locally. This has considerably reduced the environmental impact.

- Take the time to co-construct

Working, designing and manufacturing made-to-measure objects implies a change in working habits to ensure follow-up and co-construction throughout the project."

We don't choose materials from a catalog. Instead, we're involved in the technical decision-making process throughout the production process. This implies co-construction. Made-to-measure is not something you find on the shelf.

It requires adaptability and taking the time to source.
We work on all types of project, new and recycled materials, for all types of sector: luxury, catering, festivals.

To minimize the environmental impact of our creations, we seek, wherever possible, to maximize the use of recycled materials."
- Thomas Bouzanquet

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Global Design

Global Design: The Era of Personalization by Parella

"Our mission: to reveal and distill the extra soul emanating from your brand, your DNA and your corporate culture in your living and working spaces."

Our global approach enables us to support brands in the deployment of their identity throughout their real estate project.

Cosy lounge area at Samsung, by Parella

Photo of Thibault Poirier

At Samsung

Nicolas Flachot

Nicolas Flachot

Global Design Director

The creation of a multi-crea

In March 2023, Parella will regroup its creative teams and create the "Global Design" division.

A strategic ambition to respond to the evolution of its market. Increasingly involved in real estate projects, CEOs, HR Directors and Transformation Directors need to tell the story of their brand, their culture, and embody it within their new spaces.Companies are now looking for much more than functional, efficient workspaces.

Driven by Parella's raison d'être, "more than offices...", Global Design imagines ultra-personalized living spaces where people work. Their all-encompassing approach enables them to support brands in the deployment of their identity throughout their real estate projects.

Comprising a multidisciplinary team, the Global Design division brings together 22 talents:

Architectes Dplg . Interior designers . Space-planners . Decorators . Graphic designers . Visual artists . Object Designers . Motion Designers . Sound Designers . Filmmakers . Web & App Designers . Web Developers...

Photo illustration Architecture et Design

the genesis of Global Design at Parella 

For several years now, companies have been going through a period of profound transformation. This transformation began before the Covid pandemic, was exacerbated during the pandemic and then accelerated sharply afterwards.

Companies must respond to new questions and new societal challenges, such as their social and environmental responsibilities, the return to the office, the workplace experience, the meaning given to each individual in the exercise of their professional activity, the hybridization of work, flex-office, their differentiation...

More than ever, companies need to assert their identity, their raison d'être, and make their offices a new attractive land where it's a pleasure to come, to exchange and to collaborate. The office must embody the company and support the identity, personality and expression of the brand and its products. The company headquarters naturally becomes an additional communication medium. Brands become firmly anchored in living and working spaces.We strongly believe in the power of place, and one of our jobs is to make it a showcase for the brand.

To better respond to this challenge, we decided to bring together Parella's creative teams who were already working on the conception (Design) and personalization (Image & Style) of spaces, in order to offer our customers a unique and comprehensive approach, from the outset and throughout all phases of their real estate project. We work on everything from storytelling and branding to communication media and, of course, the architecture and personalization of spaces.

Photo illustration Architecture et Design

The Global Design approach

It enables us to imagine, design, create and tell the story of ultra-personalized places that are totally in line with our customers' brands. Our other asset, when it comes to informing and engaging our customers' employees, is our ability to produce all kinds of communication media, for internal and external use, such as podcasts, videos, newsletters, websites, welcome booklets... all in total harmony with our customers' identities.

Offices: a place to live, a place to work

Since the advent of hybrid working and the widespread adoption of telecommuting, people no longer come to the office simply to work; it must become a landmark, an anchor, and an opportunity to socialize more.

Premises must encourage encounters, exchanges and creativity, facilitate collaboration, reinforce a sense of belonging and pride, and provide well-being for its residents.It's a place to come together, to feel part of a meaningful collective adventure... it becomes a place to live, much more than a simple work tool.

Hero RSE: Cozy space at Groupe Rocher, green sofa, coffee table and low wooden stool

from standard to customized

Our first job is to understand the brands we work for, and then to translate their identities within the spaces. Singularity is one of our core values. Our ambition is to tell stories, to create unique, made-to-measure universes and ambiences, with an artisanal and artistic approach.

We pay particular attention to the selection of decorative objects. Some are found at antique fairs, while others are specifically created by artists or craftsmen.

For the Rémy Cointreau Group headquarters, for example, we combined objects from the heritage of the Group's brands with decorative items. The Remy Cointreau Foundation completed the personalization of the premises with a selection of works by artisans it represents.

For Groupe Rocher, we found hundreds of second-hand objects to meet the company's CSR requirements, had a 2.50 m-high custom-made sea beacon modeled and manufactured, and created recycled wood huts for each of the village squares (informal spaces 80 to 100m long).

The impact of Global Design on employer branding

There is indeed an employer brand issue at stake. In fact, the figures from our latest barometer on the evolution of work modes and spaces confirm this: 75% of employees working in offices believe that the premises contribute to their desire to stay with the company, and for 71%, they are an important or decisive criterion for choosing their future company.

If a company wants its employees to identify with its brand and feel committed to it, they need to be immersed in its corporate culture, its products, its colors, every time they come to the office.

Space is also a competitive advantage for 56% of company managers.

In addition to employees, we also need to think about visitors, suppliers, partners and customers.It's all about the overall storytelling of the brand.

We help companies to make their employees' daily lives more pleasant, to attract talent and retain their best people.

Photo illustration Architecture et Design
Photo of a group of four people engaged in conversation, in front of a red wall and some posters.

This requires listening to the customer

Undoubtedly, yes. This requires a genuine ability to listen to the customer on the one hand, and time on the other. It's essential to understand the customer, its history, its brand, its culture, its identity, its products, but also its ambitions and projects.

We strive to co-construct with our customers, as systematically as possible in a collaborative and participative approach with managers and employees alike.

Whenever possible, we take the time to immerse ourselves in the customer's world. For example, we went to La Gacilly for Groupe Rocher, and spent time at the various addresses of Groupe Rémy Cointreau before embarking on the design of the spaces.

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Offices for your talents

Office space for your talent: A KEY TO RECRUITMENT AND RETENTION

Recruiting and retaining talent are key HR challenges.

The job market is tight, and talent is demanding.
They have a choice, and their expectations are changing. All talent management processes generate significant costs for companies.

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Recruitment, training, integration...

What levers can companies use to face up to this challenge?

75%

of employees say that the layout of their work space plays a key role in their desire to stay with the company.

58%

of employees consider a company's premises to be an important criterion when choosing a job. (Barometer Parella Group x CSA 2022).

A solution for every situation

At Rémy Cointreau, the new head office has been designed to facilitate the introduction of new ways of working. The project was co-constructed with employees. We set up various participative workshops for each stage of the project: study of specific needs, design of the plans, drafting of the life rules charter.

Offices as a performance driver

Offices are a performance driver when they meet business needs. Indeed, when workspaces are designed with business uses in mind, they meet the needs of employees. Hence the importance of dimensioning spaces and their equipment at the design stage: number of workstations, types of seating (high, low, armchairs, benches), standing tables, meeting rooms of different sizes...

In the age of telecommuting, corporate offices are first and foremost a place for socializing. They are the foundation of collaboration and collective intelligence. Thus, meeting rooms equipped for hybrid exchange between present and remote employees, and brainstorming rooms designed to encourage creativity and collaboration, have become essential.

The right size of office space and the degree of partitioning are also key performance drivers. It provides good working conditions and encourages serendipity.

Meeting room at Rémy Cointreau by Parella

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Interview Business Immo

Interview Business Immo

"We are not subject to real estate market cycles.

Parella has positioned the end-user at the heart of its business model.

Through its three divisions - Real Estate Services, Workspace and People & Transformation - the 200-strong company intends to pursue its international expansion over the coming years.

Michael Kaplan and Olivier Neuman, two of the company's partners, shed some light on the subject.

Olivier Neuman, Partner

Olivier Neuman

Associate

Michael Kaplan, Partner

Michael Kaplan

Associate

"This positioning enables us to address most corporate real estate issues without any conflict of interest. Today, 70% of our customers are tenants, while the remaining 30% are owner-users. Over the years, we have built up our expertise in three main areas.

Michael Kaplan, Partner

Paris building photo to illustrate the real estate appraisal section

What is Parella's current position?

Michael Kaplan /

First of all, we're celebrating our 15th anniversary this year, which is no mean feat. Since our creation, we have remained true to our credo: to advise only the end-user. This is what all our associates have in common. Even though we come from a variety of backgrounds (architect, broker, management consultant, ex-lawyer, etc.), what we have in common is that we have all worked for international brokers, and that in the end, we have chosen our camp - that of the end-user.

This positioning enables us to support most corporate real estate issues without any conflict of interest. Today, 70% of our customers are tenants, while the remaining 30% are owner-users. Over the years, we have built up our expertise around three main "universes of expertise".

Olivier Neuman /

To provide real added value to a real estate project, we need to have a 360° vision, so that our multi-disciplinary teams can work together. This is our top priority.

Could you explain these 3 "business worlds" to us?

Michael Kaplan /

There's the Real Estate Services division, which covers not only real estate appraisal, but also real estate strategy and assistance with property searches and transactions: taking on leases, renegotiating leases, selling and buying real estate assets, CPI, Vefa, Befa.

Olivier Neuman /

In 2023, this real estate consultancy division had its best year since our creation! In the Île-de-France region, we are close to 80,000 sq.m. of space transacted by our end-user customers.

While the macroeconomic context is not favorable...

Olivier Neuman /

We are not subject to real estate market cycles. Whether they are growing or not, our customers are always faced with real estate choices and challenges: renegotiating a lease, relocating, downsizing or upsizing, buying a site, selling it, upgrading technical equipment, adopting new ways of working... Parella Group provides solutions to a wide variety of issues.

Michael Kaplan /

Our business is not subject to the dynamics of any particular real estate sub-market. Whether our customers position themselves in La Défense or the center of Paris, it makes no difference to our teams, who are not geographically sectorized and do not engage in rental marketing.

Rising interest rates, which have a major impact on investment volumes, do not affect us, as we do not engage in capital marketing. On the other hand, as Olivier says, our end-user customers always have issues to deal with, such as lease expiry dates drawing nearer, changes in headcount that have an upward or downward impact on floor space requirements, and discussions on the sharing of individual workstations, etc.

What are your customers' expectations today?

Olivier Neuman /

Most of our customers are redefining their post-Covid real estate strategy to take account of the impact of teleworking. In particular, they are looking at the right mix of flex office options to be implemented, the steps to be taken to strengthen collaboration and cohesion within their teams, the impact of digital technology on physical and digital workspaces, and their location and attractiveness.

Overall, they are therefore moving towards a reduction in floor space for the same number of employees. The creation of collaborative spaces is another strong trend. It's a case-by-case approach. We're very agile.

What are your other two "universes"?

Michael Kaplan /

There's the Workspace division, in which you'll find an interior design studio, a technical design office for all trades, which we've beefed up enormously in recent years, and a project management team for construction and interior design projects. This division is often involved in the continuity of a project in the real estate division, but also in stand-alone assignments. Mainly for offices, but increasingly for retail and hotel-restaurant projects.

We also act as project manager, as in the case of Total Energies' The Link tower in La Défense, or as prime contractor or general contractor for design & build, as in the case of Samsung's new headquarters in Saint-Ouen.

The People & Transformation team is made up of consultants from management consultancies and the transformation departments of major groups.


In a context where projects are increasingly focused on people and collective action, this team supports change, facilitates social dialogue and deploys original, high-impact communication tools. Listening, co-creation, communication, onboarding, gamification, training and coaching hold no secrets for them.

How much of your business comes from the Paris region?

Michael Kaplan /

In France, we generate 70% of our business in the Île-de-France region and 30% in the rest of the country. The proportion of regional business is growing steadily. Internationally, around ten years ago we created a global network with partners sharing the same 100% user-dedicated positioning: Exis Global.

Since 2019, with the support of our financial partner (the Qualium Investissement investment fund), we have bought out a number of our European partners. As a result, we now have our own offices in Madrid, Milan, Berlin, Luxembourg, the Netherlands, London and Brussels.

How does Publicis' leasehold interest in Gecina's Mondo illustrate your business model?

Michael Kaplan /

Publicis was looking for a consultancy that was both expert and objective, able to mobilize in a short space of time and implement its recommendations.

Olivier Neuman /

Publicis' strategic thinking had already begun before we started working together. The company was planning to consolidate several sites and was looking for a new building adapted to the deployment of new ways of working; a building that would be more central and more in line with its environmental strategy. We helped Publicis with a multi-dimensional analysis of different buildings, scenario modeling and negotiations.

For Mondo, in the 17th arrondissement of Paris, we carried out spatial and technical analyses, studied the overall cost of the operation and negotiated all the rental conditions with Gecina. Today, we are continuing to work with Publicis on the Mondo development.

What are Parella Group's objectives for the coming years?

Michael Kaplan /

We want to continue our internationalization - which means strengthening our range of businesses in certain countries. We want to bring new associates on board. We want to continue to grow while remaining agile, listening to our customers' expectations and challenges, because that's the key to our business.

© Business Immo for the writing of the article.

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THE UNYCK HOUSE

LA MAISON UNYCK: A New Home for Executives.

A few weeks ago, Maison Unyck opened its doors on rue du Faubourg Saint-Honoré to welcome its community of leaders.

On the 8th floor, with views over the rooftops of Paris, these spaces invite you to let go and get inspired.

Unyck desk, royal blue wall, mustard yellow furniture, decoration on top and mirror on the wall.

"Managers, never alone again".

Living spaces imagined, designed and built by Parella to embody the Unyck promise: "Managers, never alone again".

When you walk through the doors of Maison Unyck, you might think you were in an apartment. Yet this is where the most beautiful transformations take place. Because Unyck is not a traditional consulting firm, the company wanted to mark this break with the past in its premises.

In order to offer an environment conducive to exchange and confidence, the layout has been designed to make customers feel at home.

To achieve this, Unyck has adopted the codes of "as at home". No offices as we know them, but an apartment rich in warm, antique objects.

A dining table where we can discuss the most strategic subjects over tea, a library where everyone can help themselves, becoming a player in the place... Proximity is the key word. Customers feel at home at Unyck.

Meeting room at Unyck. Light wood table, white walls, light yellow and blue decoration.

Conclusion

Creating the right conditions for successful support requires a place where change can take place. The Maison Unyck was designed with this in mind.

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Small living room with red and yellow armchairs, light wood coffee table, at NAOS, by Parella

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