Parella Paris appoints three new Partners

Posted on February 14, 2025February 19, 2025 by charlotte

Parella Paris appoints three new Partners

February 14, 2025

Parella, a leading player in corporate real estate consultancy and professional space planning, announces the appointments of Doriane Bettinger, Laura Seng Hazan and Clément Bach as Partners in its Paris office.

"These appointments reflect the high ambitions of our Paris office and the strength of our partnership model.

Thanks to their talents, each of these new Partners contributes to Parella's reputation. They are proof of our ongoing commitment to our customers, and bear witness to the richness of our growth, driven by multidisciplinarity and the constant quest for excellence and innovation," explains Olivier Neuman, Chairman of Parella.

Michael Kaplan

Associate

key dates or figures

Short explanations + check that the numbers aren't too big/long in the mobile version, in which case > let me know. (e.g. numbers with 5 or more digits).

1973

Les Jardins d'Arcadie (Hervé Picot)

1977

Les Jardins d'Arcadie (Hervé Picot)

1980

Les Jardins d'Arcadie (Hervé Picot)

Good to know

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Doriane Bettinger

With six years' experience at Parella, Doriane heads up the People & Transformation division at Parella France.
Before joining Parella, Doriane worked for the Engie group, where she developed strong expertise in organizational transformation and change management.Her teams enthusiastically help companies to deploy modern working practices that are better adapted to their needs. Her approach is always centered on people, experience and commitment. Doriane is a graduate of Université Paris Dauphine-PSL.

Clément Bach

Clément joined Parella France in 2015 as a consultant in the team of real estate valuation experts.
He then joined the team of consultants in the Real Estate Services department, where he has developed solid experience in a wide variety of projects: the strategic framing of real estate projects, the management of complex projects or the piloting of transactions involving leased or owned real estate assets. Clément is a graduate of ESPI.

Laura Seng Hazan

Laura joined Parella France's Real Estate Services department in 2011, after starting out at CBRE Global Investors. Since then, Laura has worked for clients in all sectors and of all sizes. Her in-depth knowledge of the real estate market and her ability to blend into organizations with diverse management cultures make her a recognized and appreciated specialist. Laura holds a Master 246 degree from the University
Paris Dauphine-PSL.

PARAGRAPH TITLE

Hybrid working boosts productivity, by offering the possibility of working in a quieter remote environment, while enabling direct interaction at the office to foster collaboration.

Optimizing a hybrid environment requires the adoption of high-performance solutions, such as videoconferencing, and flexible workspace management. Companies also need to train their managers to manage hybrid teams, to ensure optimal cohesion. Hybrid working is therefore a strategic opportunity for companies, enabling them to reconcile flexibility, performance and employee well-being. At Parella, we help our customers to create hybrid work environments that meet the new challenges of the world of work.

PARAGRAPH TITLE

Hybrid working boosts productivity, by offering the possibility of working in a quieter remote environment, while enabling direct interaction at the office to foster collaboration.

Anticipating the future of office design

Posted on January 31, 2025March 5, 2025 by damien

Anticipating the future of office design

The major trends that will redefine workspaces in 2025

January 31, 2025

At Parella, we've always sought to design spaces that not only meet today's needs, but also those of tomorrow. As office design debates evolve - influenced by generational transformations in the ways we work, socialize and connect - Cormac O'Sullivan, Director of Operations at Agility - a Parella company, explores in this post the major trends that will shape workspaces in 2025.

Vincent Ternynck

Real Estate Services Director

2024 Olympic Games tickets

Global Design Director

Flexibility, always at the heart of trends

Flexibility remains a fundamental pillar as traditional offices give way to versatile environments, capable of adapting to different uses throughout the day.

Modular furniture, configurable workstations and dual-use spaces enable companies to maximize their real estate while giving employees the freedom to choose how and where they work. Our recent project for Colliers Global Investors SGR Spa in Milan, Italy, perfectly illustrates this concept.

This approach generates clear benefits for all parties: owners, companies and employees. It reflects a new relationship with the traditional office, where flexibility becomes a secure investment for companies and an aesthetically pleasing, functional space for teams.

Take, for example, our work for The Social Hub in Glasgow, a project that embodies the key office trends of tomorrow. As a certified B Corp, The Social Hub entrusted us with the creation of a dynamic, multifunctional community environment, in harmony with its concept of "hybrid hospitality". The result is an avant-garde space, celebrating both flexibility and community spirit - values that are gradually becoming central to modern office design.

Adaptable, welcoming spaces

Companies are increasingly looking for spaces that can be rapidly transformed from a productive work environment to an event venue.

By integrating elements such as modular furniture, mobile bars and trendy café-inspired decor, we meet the expectations of organizations evolving in hybrid work models.

The importance of warm, comfortable spaces is also growing. We're seeing a growing demand for designs inspired by hotels and residential living, blurring the boundaries between these styles. By incorporating soft textures, subdued lighting and relaxation areas, we are transforming offices into pleasant places to work - as demonstrated by the Paris headquarters of a financial company. This approach not only promotes employee well-being, but also strengthens meaningful interaction and collaboration.

Technology for comfort and durability

Intelligent integration of technology into office design is another major trend.

Connected systems, such as app-controlled lighting, climate control and presence sensors, are becoming essential. These innovations optimize the user experience while supporting sustainability goals, notably by reducing energy consumption.

For employees, it's essential that sustainable choices are intuitive and effortless. By facilitating these practices, we help companies and their teams to combine performance with positive environmental impact.

A focus on well-being

Supporting mental and physical health is now a priority.

Increasingly, offices are incorporating quiet areas, carefully designed acoustics and optimum access to natural light. In Scalapay's Italian offices, for example, zones dedicated to relaxation and concentration coexist harmoniously with elegant soundproofing elements, a far cry from traditional foam tiles.

A sustainable, circular vision

Finally, we are seeing increasing attention paid to the principles of the circular economy, whether in the choice of reusable or recyclable materials, or in upstream planning for future dismantling, well before the facilities are even put in place.

Whether it's innovative projects like The Social Hub or anticipating future trends, our mission remains unchanged: to rethink workspaces to meet today's needs while anticipating tomorrow's expectations.

Parella supports you from the strategic framing of your project, change management through to welcoming your teams to the new site and implementing a continuous improvement approach.

Do you have a project in mind?

Our People & Transformation team is at your disposal to analyze your situation and your specific needs, and to answer any questions you may have.

Each quarter, discover a theme through an inspiration, a portrait, a key figure.

Increase in ILAT

Posted on January 30, 2025February 26, 2025 by Sixtine Epitalon

Increase in ILAT

a silent threat to tenant companies in the Paris Region

January 30, 2025

Quote or short catchphrase, short sentence or paragraph (> Always end sentences, even subheadings, with a period).

With the steady rise in the Service Sector Rent Index (ILAT), companies renting office space, particularly in the Paris region, are seeing their costs rise.

It may seem a technical subject, but it's one that CFOs need to focus on, because it has a direct impact on cash flow and budgets.

Analysis of a phenomenon and solutions for dealing with it.

Michael Kaplan

Associate

Vincent Ternynck

Real Estate Services Director

An increase that weighs heavily

Since 2018, ILAT has recorded an increase of 21.62%, rising from 112.74 inQ3ᵉ 2018 to 137.12 inQ3ᵉ 2024.

This index, which adjusts rents for tertiary activities, follows inflationary trends and reflects the cost of construction and economic growth.

Let's take a concrete example: a company signing a lease in 2018 for an annual rent of
300,000 €.

With the evolution of the ILAT, its rent for 2024 will reach 364,875€, i.e. an increase of +64,875€.

Why is ILAT rising so fast?

Historically, ILAT was supposed to be less volatile than ICC (Indice du Coût de la Construction), long used to index commercial leases.

ILAT is based on a mixed basket including inflation (Consumer Price Index), the cost of new construction and Gross Domestic Product (GDP) in value terms. This combination was intended to mitigate extreme variations, unlike the ICC, which is based solely on the cost of construction.

Currently, ILAT is particularly sensitive to economic fluctuations, due to the combined effect of several factors:

- Inflation, which remains high since 2021, fueled by rising energy and raw material prices.

- The cost of construction, impacted by rising materials prices and environmental constraints.

- Changes in GDP, which reflect an uneven economic recovery and influence.

This dynamic highlights a central issue for companies: how to absorb these increases while other operating expenses are also rising?

Major risks for tenant companies

The impact of the ILAT increase goes beyond rents. Several risks are looming for tenant companies:

- Increased financial pressure
Unanticipated rent increases can reduce companies' investment capacity and affect their cash flow.

- Unpredictable budget
ILAT's high volatility complicates budget planning, making financial projections less reliable.

- Reduced margins
Real estate often represents the second largest expense item for companies, just after salaries. In a tense economic environment, where cost control is essential, a 20% increase in an expense item as strategic as real estate can weigh heavily.

How to adapt?

To cope with this increase, it's in companies' best interests to adopt a proactive management approach. Here are a few avenues to explore:

- Anticipate in budget forecasts

CFOs need to incorporate expected ILAT increases into their budgets. With an average annual increase of 3-4%, planning ahead over 3 to 5 years becomes crucial.

- Negotiate leases

When signing or renewing a lease, negotiate more protective clauses, for example by capping indexation (e.g., at 2-3% per annum upwards or downwards).

- Optimize the use of office space

With the spread of telecommuting and hybrid ways of working, the question of leased space is essential. Reducing a €364,875 rent by 10% saves €36,487 a year in rent alone. Controlling floor space will also save on charges and taxes.

- Diversify locations

If business permits, explore locations outside the most expensive areas of the Paris region. Some locations offer more affordable rents, with lower indexations.

A challenge, but also an opportunity

The ILAT increase is a reality that all companies have to face.

While the risks are considerable, they can be transformed into opportunities. Optimizing space, renegotiating lease clauses, or even reinventing real estate organization are all levers that can be used to lighten this burden.

To remain competitive, companies need to adopt a proactive and strategic approach. Above all, they need to bear in mind that real estate, although costly, can be a lever for attractiveness and performance, if carefully managed.

IN BRIEF

- ILAT has increased by +21.62% since 2018.

- A company with an annual rent of €300,000 in 2018 could pay €64,875 more in 2024.

- Solutions lie in anticipation, negotiation and optimization of leased space.

Acting now is essential to limit future impacts and better control costs.

Olympic & Paralympic inspirations

Posted on October 22, 2024February 25, 2025 by charlotte

Olympic & Paralympic inspirations

Memories and their lessons

October 22, 2024

Quote or short catchphrase, short sentence or paragraph (> Always end sentences, even subheadings, with a period).

This weekend, I received my souvenir tickets from the Olympic and Paralympic Games.
It took me back to the stands of the Stade de Versailles during the para-dressage event, facing the Château and the great waters, surrounded by greenery and fairly wet but delighted supporters. What will remain of the vision of the future offered by the Olympic and Paralympic Games?

Was it an enchanted interlude, quickly closed by the busy back-to-school schedule?

Like many of us, I refuse to believe it, preferring to think that we might also be able to draw lessons and inspiration from it for our day-to-day office life.

What can we learn from these magical moments for our work environments?"

Michael Kaplan

Associate

Hospitality

What a pleasure it is to be greeted by an enthusiastic, smiling human being!
If the volunteers have shown incomparable energy and good humor throughout the events that have punctuated our summer, the baristas or coworking hosts are not to be outdone.

We realized post covid that offices would remain an essential place to work, particularly for the social ties that employees seek out there (a trend confirmed by our latest barometer).

Today, a human welcome remains a strong added value, provided you give it the means to do so. A mobile hostess, freed from her reception desk, in a warm environment such as a hotel lobby, and able to offer your visitors a cup of coffee, will put them in a much better frame of mind.

We applauded these volunteers because, in addition to their smiles, they were the backbone of these games, some visible, others working in the shadows. Doesn't it make you think of other colleagues, whether you call them members of the work environment, or more soberly general services? We should think about celebrating them too, highlighting the actions that keep our buildings running smoothly.

Inclusion

Much was made of this for the opening ceremonies, but I found it particularly well done on site access, removing the usual barriers around disability.

As the Versailles site required a long walk, electric shuttles were made available for anyone with walking difficulties, with a visible or invisible disability, or just elderly, pregnant... there was no need to show any card or pass to benefit.

Tools developed to assist one type of disability can be used by all if they are designed with this in mind. For example, for each event, the Games' dedicated application provided access to an audio description. While this was intended for the visually impaired, it was also educational, and very useful for children or non-expert audiences.

In the design of spaces, inclusive design aims to take into account the physical and physiological needs specific to each person by translating them into spaces that are useful to all. A height-adjustable desk, for example, will be indispensable for an employee in a wheelchair, but will also be much appreciated by someone suffering from occasional lumbago.

Taking inclusion into account must also be reflected in communication, like this delicate attention to "Stand up, if you can, for the hymns."

Digitization

Venue management applications are still underdeveloped, implemented by lessors in the marketing phase but often shunned by users.

During the Games, the various applications (Transport, Tickets and Olympic) were particularly used by visitors.

I give you my positive impressions of these applications:

- Visible: Everywhere, on all the physical sites or websites, QRcodes encouraged you to download the applications. Impossible to miss.

- Systematic: No choice for tickets, you had to go through the tickets application. I found this compulsory process very reassuring.

- Updated: The news feed was regularly updated. It's true that there was a lot of news during the Games, but there must be something to be said for regular news in our businesses.

- Ergonomics: it can't be said often enough, but the care taken over the ergonomics and design of an application makes it a success. The graphic charter, also applied to all downloadable documents, contributes to a pleasant digital experience.

- Rich content: in addition to the latest news, a wealth of educational and practical content was available, including maps, explanations of events and sites, etc.

- Personalization: the content on offer could be personalized according to your choices (which team you support, which sport you want to follow) and according to the tickets you purchased. This implies a certain interconnection.

Less concrete

"Less concrete" as Phryge would say: To reduce its ecological impact, Paris 2024 has favored temporary facilities. We have thus seen ephemeral stadiums emerge in the middle of the city center.

This inspires me with 2 thoughts:

Firstly, the question of materials. In many development projects, particular attention is paid to the sourcing of local or recycled materials. This virtuous practice is to be encouraged. But it also needs to be sustained over time.

As I said in my article on persistence in real estate projects, it's all very well to inform your collaborators at the time of the project, but it's just as important to keep this information available over time. For example, a label indicating that a particular piece of furniture has been produced in France, or that a particular acoustic wall is made from recycled materials. This way, new employees or visitors will be able to (re)discover your environmental commitment long after the project has been completed.

Then there's the question of temporary installation. We all know that the animation of a site is essential. It can also be a factor in innovation, by testing out new facilities. How can we do this? With furniture rental, which is becoming increasingly popular. For example, if your team is unsure about the type of meeting room it should use, you can test a brainstorming area with tall furniture and, after a few weeks' use, decide whether it's the right choice. You can also apply it to your common spaces, reception areas, etc.

Nudge addict

For the end At last but not least, as our English friends say.

I loved the little messages from the Phrygians.
" One two tri!" to encourage recycling of waste, "Chou must go on" and "veni vidi veggie" to encourage discovery of vegetarian and gourmet recipes, "espace VIB (Very Important Biodiversity" to raise awareness of respect for the site, with each time a too-cute drawing of Phryge and a QR code to find out more.

Passing on instructions with joy and happiness is far more effective than the traditional methods of "forbidding" and "thank you for".

So get to your word games!

Digitization

Remanence of a real estate project

Posted on September 6, 2024February 25, 2025 by charlotte

Remanence of a real estate project

An important subject

September 6, 2024

Persistence: "The partial persistence of a phenomenon after its cause has disappeared.".

When it comes to relocation projects, there are often many time constraints, and the focus is on the date when the teams move in, and all efforts are concentrated on making a success of this welcome day.

It must indeed have been a high point for the teams present, the culmination of several months' thought and work. But what remains of this collective effortand enthusiasm after the move?

However, it's over time that a transformation project will bear fruit, so it's important to ensure that it lasts .

Laurens project by Parella

Think story telling right from the start

What do you keep as a strong message of this move?

Certainly not the fact that you had to leave your previous location because the building was dilapidated or your premises were too small for your growth.

While this cause must of course be explained at project initiationthe project, it will be replaced by the ambition you're going to define for your target building:

- the creation of a shared home,

- theexpression of your values,

- the deployment of an employee experience symmetrical to your attentions to your customers...

This ambition will guide the programming of your building and the design of your spaces, and should berelayed by your communication plan.

Tverything doesn't end with the move - on the contrary, it's where it all begins!

Shile project teams generally arrive exhausted at the end of the marathon that a relocation project represents, for the employees, this is where it all begins: appropriating the premises, discovering new ways of working, setting up new rituals ...

To get the ball rolling, we feel it is necessary to bring new players into the game, second-half "finishers of the second half as Fabien Galthié in rugby.

They will be in charge instilling this energy and promoting these new usesby making the spaces and services spaces and services by the design team.

It's to support this implementation that we like to return to our projects after the move-in, to experience feedback which are much more than just an assessment, they are a plan of action for the future.

Time for appropriation

During the course of your project, you may also discover a subject that you don't have the time to deal with, or whose use is not yet complete: for example, setting up a multi-purpose reception area.

Rather than risk setting up a layout that doesn't suit your needs, try out an experiment using salvaged or rented furniture for the test period.

This means you can calmly fine-tune usage with users, and keep up the momentum of progress after on-site installation.

In the same way, you can leave yourself breathing space, in terms of personalization or additional space, as uses are gradually defined as you take over the site.

Experiment with, formalize and disseminate the development charter

In the case of a group with several sites, lhe deployment of new workspaces and and and services innovative on a site is to be considered as an experiment.

This can be an opportunity to publish a charter for space planning, following the example ofArkeawhich presented it to its CSE before rolling it out before deploying it on the various projects in progress, or Sanofi, which wrote a play book of references services to be applied to its various sites.

This contributes to the unity of the Group and the dissemination of the employer brand. Employees who have to travel to different sites will find a familiar working environment.which reinforces the feeling of belonging and collective performance.

Include user experience din the integration process

It is essential to include two moments in thee integration process: firstly, to remind them of the ambition and the reason why we are living together in this building, and secondly to explain to them the how, the services they will be able to find, the good uses of the facilities. explain the how, the services they'll find and how to use the various different areas.

That's a lot of information for a first day, this appropriation must be staggered, as when moving in moving in: add abuddy"to to help the new employee first discover his or her immediate working environment: team territoryteam territory, and and, of course, the restaurant..

To promote good practices, a session on the rules of life could be useful.At Parella, every 6 months we hold a workshop onLa Bonne Bulle© to share uses to newcomers.
Then we'll take the new employee to discover the building's building, for for example a visit to a sports class.

Time for appropriation

During the course of your project, you may also discover a subject that you don't have the time to deal with, or whose use is not yet complete: for example, setting up a multi-purpose reception area.

Rather than risk setting up a layout that doesn't suit your needs, try out an experiment using salvaged or rented furniture for the test period.

This means you can calmly fine-tune usage with users, and keep up the momentum of progress after on-site installation.

In the same way, you can leave yourself breathing space, in terms of personalization or additional space, as uses are gradually defined as you take over the site.

Lhe eye for detail

In a development project, many ideas are put forward by project teams, debated and adjustedes, finally implemented ... but who remembers the care taken to the choice of layout?

Yet it's this detail that I feel is important to emphasize and to remember - or to discover for newcomers and visitors alike.

I found interesting the little explanatory labels that Sanofi has been able to put up in its its Maison: indicating that a particular acoustic has been eco-made from recycled materials, and its contribution to workspace comfort, or that the presence of planted areas promotes the well-being of employeesand that they have have been designeds so that that 65% of employees have a direct view of the vegetation.

The future every day

When we ask workplace managers about the future of the office, they tell us that they are living the future on a daily basis, constantly listening to new user needs and adapting and testing their service offering accordingly.

We can lay the foundations for continuous improvement on 3 principles:

- Sponsoring / Reporting: Setting objectives and using KPIs in line with corporate strategy (space occupancy, employee satisfaction, service use, etc.).

- Transversality: Include all contributors to the user experience (Work Environment, IT, HR, Com) in a monitoring committee, and define management processes to ensure its reliability.

- Community animation: Establish a dialogue with employees and managers, based on regular workshops and surveys, to consolidate areas for improvement and identify new expectations.

key dates or figures

Short explanations + check that the numbers aren't too big/long in the mobile version, in which case > let me know. (e.g. numbers with 5 or more digits).

1973

Les Jardins d'Arcadie (Hervé Picot)

1977

Les Jardins d'Arcadie (Hervé Picot)

1980

Les Jardins d'Arcadie (Hervé Picot)

Good to know

Flexibility in your rental commitments

Posted on August 6, 2024February 25, 2025 by charlotte

make your rental commitments more flexible

5 tips for getting there

August 6, 2024

Flexibility is a growing need for companies, in a changing economic and social context.

Do you know how much m² will be needed to support your growth in 3 years, 6 years or 9 years?

As your business evolves, so will your needs. Flexibility in your rental commitments is essential to ensure that they don't prove restrictive over time.

Here are 5 tips to help you add flexibility to your leases.

Michael Kaplan

Associate

Rent too big and sublet your surplus while you grow

To make your rental commitments more flexible, we recommend over-letting and subletting.
Some companies choose to take on more space than they need from the outset and sublet the excess.

There are several reasons for this:

- While subletting can represent a financial risk, this remains limited in areas with low vacancy rates (Paris Centre, Paris QCA, etc.).

- This option allows you to absorb your growth over time by limiting the rental charge to the surface area you need.

- In demand, competitive rental sectors, taking on a large surface area can help your candidacy and, in particular, prevent landlords from subdividing their buildings.

- If you opt for an entire building, which you can dispose of independently, you'll gain in ease of management. You'll also be able to create synergies that will boost your internal innovation by welcoming like-minded companies onto your premises, as in the case of corporate working.

For every context, the right solution

We helped one of our customers, a major player in the tech sector, to lease a 7,000 m2 building in the CBD.
Their initial requirement was for 5,500 m2, so to position themselves in the face of strong competition for the premises that best met their needs, we negotiated a clause allowing them to sublet up to 40% to third-party companies without prior approval from the lessor, enabling them to adjust their space requirements.
Our customer chose to take the risk of subletting, a risk that paid off.

Add an additional exit option to the usual 3/6/9 maturities

Lease deadlines are not always adapted to your company's strategic stages.
To limit constraints and be able to move without delay, it is possible to negotiate one or more exit options in your lease, in addition to the usual deadlines (3, 6 and 9 years).

Depending on the geographical area and the balance of power between lessor and lessee, a severance payment is usually requested. It is generally calculated in proportion to the support measures obtained at the start of the lease. It is therefore essential to negotiate them well.
You can also think in terms of flex ready, i.e. right from the start of your construction phase, design layouts to facilitate the implementation of a flex office organization, which can be deployed during the life of the lease without any additional work. In the current context, our customers are increasingly demanding this type of support.

Negotiate the possibility of surrendering or taking over additional m² during the lease term

During the course of a lease, it's a good idea to be able to increase or restore floor space in the event of major changes in your workforce and requirements.

Integrating the possibility of reducing your m² between two deadlines can give you real flexibility.

In the event of unexpected growth, we advise you to plan for a preferential right to any space that becomes available in the building. This will give you priority over other applicants from outside the building.

For every context, the right solution

To support several of our customers (industry and investment funds) with medium-term external growth plans, we included a preferential right in the negotiations.
This gave them the possibility, during the lease term, of taking on additional floor space within their property complex, in the event of a third party vacating it.

For a shorter commitment, opt for derogatory leases or
subleases.

If the minimum fixed term of a standard
lease (3 years) seems too long, other solutions offer a shorter commitment.

Overriding leases or subleases are sometimes offered for 1 or 2 years. We recommend that you consider these options.

But beware: fitting out premises so that you can work in good conditions comes at a cost, and this must be taken into account in relation to the short commitment period.

For every context, the right solution

We recently assisted one of our customers in the consultancy sector with the transfer of one of their group's activities. To enable the entity concerned to take the time to build its new corporate strategy and anticipate its longer-term growth needs, the option of a 2-year sublease in plug-and-play premises was chosen after comparing the various possibilities.

To make your rental commitments even more flexible, opt for coworking.

If our previous tips don't give you enough flexibility, coworking is an option to consider.
By freeing yourself from the design and construction periods, you can speed up your move.

Once you're on the premises, flexibility is a two-way street:

- If your needs are reduced, it is possible to release them with short notice (generally 1 month).

- If, on the other hand, you're expanding, it's easy to take on more workstations or space on the site.

Of course, this flexibility comes at a cost, as coworking spaces are more expensive than traditional office leases over the long term.

For every context, the right solution

When the timing is tight, this option can be a real advantage. This was the case for one of our customers whose head office was spread over two buildings. As one of the sites had to be evicted by its owner, it became urgent to relocate the teams quickly.
As one of the sites had to be evicted by its owner, a deadline issue required rapid repositioning. We advised our client on a suitable co-working solution, while we supported the group in defining and implementing its new reunified headquarters project.

Key figures in brief

In the 1st quarter of 2022, coworking operators were back in the driving seat (5-digit numbers or more).

10%

of all volumes placed in the capital

14%

in the Paris Central Business District (CBD)

of leased space in this sector

Recycled & made-to-measure design

Posted on August 5, 2024February 24, 2025 by charlotte

Recycled & made-to-measure design

a trend to follow!

August 5, 2024

Fortunately, there are craftsmen today to meet these expectations, and we met one of them.

Thomas Bouzanquet is passionate about reusing materials, which he works on with love and conviction.

For the past 8 years, this entrepreneur has been offering his customers an alternative, competitive approach that enables them to contribute to protecting the environment.

Product launches, scenography, festivals, layout or the creation of personalized iconic objects - whatever the request, he will meet it by reusing materials, shaping them as he sees fit.

Groupe Rocher project by Parella

3D rendering by Parella

Reusing materials: a question of balance

Still relatively unknown, the reuse of materials is emerging as awareness grows.

As part of the CSR movement, it offers real creative possibilities compatible with ERP standards.

Whether restoring or creating new parts, Thomas will maximize re-use. But he has to juggle with the customer's financial and time constraints.

"It's important to offer solutions that strike the right balance between budget, responsiveness and low carbon footprint."
clarifies Thomas

Creating with the best eco-responsible materials

Thomas works step by step, hand in hand with his customer.

The first step is to fully understand the customer's needs, and in particular the object's use. Then comes the sourcing of the material and its possibilities, durability and quality.

Other practical aspects, such as lead times or technical standardization constraints, may also influence the design.

The project is conceived in co-construction with the customer, from sourcing of raw materials to production.

The specialties of Thomas and his team

"Each creation is unique! We design our projects around materials. Sourcing them is crucial to identifying materials that offer the optimum quality for reuse.

We have developed our own material pools, as well as joinery and metalwork workshops that enable us to be reactive without compromising on quality."

Tailor-made design

To inspire and create unique atmospheres, some companies have opted for upcycling.

This is the case for Groupe Rocher, a company with a mission, which recently refurbished its premises.

Iconic objects include :

- The Nautical Beacon

Like a unifying lighthouse, the beacon is the anchor of the Petit Bateau brand's conviviality space." Sourcing quickly identified that restoring a beacon would be incompatible with the building's constraints, as the weight would be too great.

We therefore decided with the Parella team on a made-to-measure fabrication composed entirely of recycled materials."

- Barque benches

Materials were sourced locally. Restoration and transformation work was carried out to meet comfort objectives.
We also share some ideas to inspire you:

fr

The Nautical Beacon at Groupe Rocher by Parella Group

Groupe Rocher's Banquettes Barques by Parella

Her advice on reuse?

- Focus on local sourcing

Thomas points out that since the volume of reusable materials is diversified locally, it would be a shame to favor a distant source.

For Groupe Rocher, an audit was carried out to identify materials that could be re-used on site. This considerably reduced the environmental impact.

- Taking the time to co-construct

Designing, fitting out and making bespoke objects implies a change in working habits, with a need for follow-up and co-construction throughout the project.

"We don't choose materials from a catalog. But we are involved in the technical decision-making process throughout the production process. This implies co-construction. Made-to-measure products don't just come off the shelf.

It requires adaptability and taking the time to source.
We work on all types of project, new and recycled materials, for all types of sector: luxury goods, catering, festivals.

To minimize the environmental impact of our creations, we seek, wherever possible, to maximize the use of recycled materials."
- Thomas Bouzanquet

Global Design

Posted on August 2, 2024February 25, 2025 by damien

Global Design

the era of customization by Parella

August 2, 2024

"Our mission: to reveal and distill the extra soul emanating from your brand, your DNA and your corporate culture in your living and working spaces."

Our global approach enables us to support brands in the deployment of their identity throughout their real estate project.

Photo of Thibault Poirier

At Samsung

Nicolas Flachot

Global Design Director

The creation of a multi-crea

In March 2023, Parella will regroup its creative teams and create the "Global Design" division.

A strategic ambition to respond to the evolution of its market. Increasingly involved in real estate projects, CEOs, HR Directors and Transformation Directors need to tell the story of their brand, their culture, and embody it within their new spaces.Companies are now looking for much more than functional, efficient workspaces.

Driven by Parella's raison d'être, "more than offices...", Global Design imagines ultra-personalized living spaces where people work. Their all-encompassing approach enables them to support brands in the deployment of their identity throughout their real estate projects.

Comprising a multidisciplinary team, the Global Design division brings together 22 talents:

Architectes Dplg . Interior designers . Space-planners . Decorators . Graphic designers . Visual artists . Object Designers . Motion Designers . Sound Designers . Filmmakers . Web & App Designers . Web Developers...

the genesis of Global Design at Parella

For several years now, companies have been going through a period of profound transformation. This transformation began before the Covid pandemic, was exacerbated during the pandemic and then accelerated sharply afterwards.

Companies must respond to new questions and new societal challenges, such as their social and environmental responsibilities, the return to the office, the workplace experience, the meaning given to each individual in the exercise of their professional activity, the hybridization of work, flex-office, their differentiation...

More than ever, companies need to assert their identity, their raison d'être, and make their offices a new attractive land where it's a pleasure to come, to exchange and to collaborate. The office must embody the company and support the identity, personality and expression of the brand and its products. The company headquarters naturally becomes an additional communication medium. Brands become firmly anchored in living and working spaces.We strongly believe in the power of place, and one of our jobs is to make it a showcase for the brand.

To better respond to this challenge, we decided to bring together Parella's creative teams who were already working on the conception (Design) and personalization (Image & Style) of spaces, in order to offer our customers a unique and comprehensive approach, from the outset and throughout all phases of their real estate project. We work on everything from storytelling and branding to communication media and, of course, the architecture and personalization of spaces.

The Global Design approach

It enables us to imagine, design, create and tell the story of ultra-personalized places that are totally in line with our customers' brands. Our other asset, when it comes to informing and engaging our customers' employees, is our ability to produce all kinds of communication media, for internal and external use, such as podcasts, videos, newsletters, websites, welcome booklets... all in total harmony with our customers' identities.

Offices: a place to live, a place to work

Since the advent of hybrid working and the widespread adoption of telecommuting, people no longer come to the office simply to work; it must become a landmark, an anchor, and an opportunity to socialize more.

Premises must encourage encounters, exchanges and creativity, facilitate collaboration, reinforce a sense of belonging and pride, and provide well-being for its residents.It's a place to come together, to feel part of a meaningful collective adventure... it becomes a place to live, much more than a simple work tool.

from standard to customized

Our first job is to understand the brands we work for, and then to translate their identities within the spaces. Singularity is one of our core values. Our ambition is to tell stories, to create unique, made-to-measure universes and ambiences, with an artisanal and artistic approach.

We pay particular attention to the selection of decorative objects. Some are found at antique fairs, while others are specifically created by artists or craftsmen.

For the Rémy Cointreau Group headquarters, for example, we combined objects from the heritage of the Group's brands with decorative items. The Remy Cointreau Foundation completed the personalization of the premises with a selection of works by artisans it represents.

For Groupe Rocher, we found hundreds of second-hand objects to meet the company's CSR requirements, had a 2.50 m-high custom-made sea beacon modeled and manufactured, and created recycled wood huts for each of the village squares (informal spaces 80 to 100m long).

The impact of Global Design on employer branding

There is indeed an employer brand issue at stake. In fact, the figures from our latest barometer on the evolution of work modes and spaces confirm this: 75% of employees working in offices believe that the premises contribute to their desire to stay with the company, and for 71%, they are an important or decisive criterion for choosing their future company.

If a company wants its employees to identify with its brand and feel committed to it, they need to be immersed in its corporate culture, its products, its colors, every time they come to the office.

Space is also a competitive advantage for 56% of company managers.

In addition to employees, we also need to think about visitors, suppliers, partners and customers.It's all about the overall storytelling of the brand.

We help companies to make their employees' daily lives more pleasant, to attract talent and retain their best people.

This requires listening to the customer

Undoubtedly, yes. This requires a genuine ability to listen to the customer on the one hand, and time on the other. It's essential to understand the customer, its history, its brand, its culture, its identity, its products, but also its ambitions and projects.

We strive to co-construct with our customers, as systematically as possible in a collaborative and participative approach with managers and employees alike.

Whenever possible, we take the time to immerse ourselves in the customer's world. For example, we went to La Gacilly for Groupe Rocher, and spent time at the various addresses of Groupe Rémy Cointreau before embarking on the design of the spaces.

Offices for your talents

Posted on July 31, 2024February 27, 2025 by charlotte

offices for your talents

A LEVER FOR RECRUITMENT AND RETENTION

July 31, 2024

Recruiting and retaining talent are key HR challenges.

The job market is tight, and talent is demanding.
They have a choice, and their expectations are changing. All talent management processes generate significant costs for companies.

Provalliance project by Parella

Recruitment, training, integration...

What levers can companies use to face up to this challenge?

75%

of employees say that the layout of their work space plays a key role in their desire to stay with the company.

58%

of employees consider a company's premises to be an important criterion when choosing a job.
(Baromètre Parella Group x CSA 2022).

1980

Les Jardins d'Arcadie (Hervé Picot)

A solution for every situation

At Rémy Cointreau, the new head office has been designed to facilitate the introduction of new ways of working. The project was co-constructed with employees. We set up various participative workshops for each stage of the project: study of specific needs, design of the plans, drafting of the life rules charter.

Offices as a performance driver

Offices are a performance driver when they meet business needs. In fact, when workspaces are designed with business uses in mind, they meet the needs of employees. Hence the importance of sizing spaces and their equipment at the design stage: number of workstations, types of seating (high, low, armchairs, benches), standing tables, meeting rooms of different sizes, etc.

In the age of telecommuting, corporate offices are first and foremost a place for socializing. They are the foundation of collaboration and collective intelligence. This is why meeting rooms equipped for hybrid exchange between present and remote collaborators, and brainstorming rooms designed to encourage creativity and collaboration, have become essential.

Correctly dimensioning office spaces and their degree of partitioning is also a performance lever. This provides good working conditions and encourages serendipity.

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