Before 2020, the office was a default location. Today, it is a destination with a specific purpose. Employees choose to go there when this space allows them to accomplish tasks that they cannot do as effectively at home, such as collaboration, socializing, team building, and intense concentration without domestic distractions.

Attendance time reveals when these needs are being met. For example, if colleagues arrive for a meeting and leave immediately, the workplace does not seem to be suited to ongoing engagement. If people linger after face-to-face sessions to have an informal coffee or use the office as a space for reflection, you can be sure that the environment is fulfilling its function.

Over the past decade, environments have been optimized for speed. Seamless digital journeys, one-click transactions, agile workplaces. Yet human behavior has changed, and consumers and colleagues alike now seek spaces that allow them to slow down while offering respite, a tactile dimension, and room to form authentic connections.

Time spent in a store has long been associated with conversion in terms of sales, but its role now extends to measuring emotional connection, brand memory, and sensory satisfaction. When customers linger, they explore more, engage more deeply, and, most importantly, want to come back.

Retailers recognize that people don't just want "things"—yes, sometimes people go to a store to buy something specific and leave right away—but often, shoppers take advantage of the opportunity to spend the day and seek out environments that evoke emotions.

1. Your approach is closely linked to the architecture and history of the venues. How does this influence your curatorial work?

Each space has its own identity, proportions, and atmosphere. My job is to listen to these characteristics and find works that will complement them or create a poetic contrast. The history of the venue is an incredible source of inspiration for creating a rich dialogue.

2. How do you create a dialogue between a work of art and a company's identity, DNA, or architectural concept?

I always start by understanding the company: its culture, values, and positioning. Then I look for works that embody these traits and can enrich the experience of employees and visitors by playing with light, color, volume, and spatial layout.

3. Can you give a concrete example of a project where art has truly transformed the perception of a space?

For example, in a recent project for an innovative company, we created a masterful immersive work for their lobby in the form of a glass and brass suspension where the viewer can move around, losing touch with the real world, and place photographs on the walls of other spaces. These works change the perception of open spaces and relaxation areas. Employees begin to interact differently with their environment, and visitors are very surprised and enthusiastic.

For Parella, this artistic immersion nurtures a strong conviction: art is a lever for experience and connection.
Integrated into professional environments, it transcends mere decoration to become a vector of emotion, creativity and performance.

We design spaces that are inspired by this energy: sensitive places, conveying meaning and identity, where art dialogues with use.
Because offering everyone an inspiring setting also means encouraging encounters, reflection and everyday well-being.

Paris Art Week has once again demonstrated that the future of our working environments is nourished by this essential alliance between art, design and people.

This year, Germany has established itself as one of the most dynamic hotbeds of contemporary creation.

The Rising Talent Awards honored seven promising designers; Friedrich Gerlach, Marie Luise Stein, Moritz Walter, Haus Otto, Gerlach & Heilig, Studio Πand Gabriel Tarmassi whose approaches explore sustainability, modularity and even biotechnological experimentation. From wood sculptures to integrated technological objects, their work reflects a new generation of designers in search of meaning and impact.

In addition to the exhibits, the show was also a space for reflection and exchange.
In a remarkable Talk, Amélie Pichard, accompanied by Omar Ghannam and Olivier Waché, argued for a decompartmentalized design, at the crossroads of craftsmanship and innovation, conceived to arouse emotion as much as use.