Increase in ILAT

Increase in ILAT

a silent threat to tenant companies in the Paris Region

Quote or short catchphrase, short sentence or paragraph (> Always end sentences, even subheadings, with a period).

With the steady rise in the index of rents for commercial activities (Indice des Loyers des Activités Tertiaires - ILAT), companies renting office space, particularly in the Paris region, are seeing their service charges increase.

Although this may seem a technical subject, it is one that should be at the heart of CFOs' concerns, as it has a direct impact on cash flow and budgets.

Analysis of a phenomenon and solutions to deal with it.

ILAT logo

Michael Kaplan

Associate

Vincent Ternynck, Real Estates Services Director

Vincent Ternynck

Real Estate Services Director

An increase that weighs heavily

Since 2018, ILAT has recorded an increase of 21.62%, rising from 112.74 in the 3ᵉquarter of 2018 to 137.12 in the 3ᵉquarter of 2024.

This index, which adjusts rents for tertiary activities, follows inflationary trends and reflects the cost of construction and economic growth.

Let's take a concrete example: a company having signed a lease in 2018 for an annual rent of €300,000.

With the ILAT evolution, its rent for 2024 will reach €364,875, i.e. an increase of +€64,875.

Photo of a building with an atypical design

Why is ILAT rising so fast?

Historically, ILAT was supposed to be less volatile than ICC (Indice du Coût de la Construction), long used to index commercial leases.

ILAT is based on a mixed basket including inflation (Consumer Price Index), the cost of new construction and Gross Domestic Product (GDP) in value terms. This combination was intended to mitigate extreme variations, unlike the ICC, which is based solely on the cost of construction.

Currently, ILAT is particularly sensitive to economic fluctuations, due to the combined effect of several factors:

- Inflation, which remains high since 2021, fueled by rising energy and raw material prices.

- The cost of construction, impacted by rising materials prices and environmental constraints.

- Changes in GDP, which reflect an uneven economic recovery and influence.

This dynamic highlights a central issue for companies: how to absorb these increases while other operating expenses are also rising?

Major risks for tenant companies

The impact of the ILAT increase goes beyond rents. Several risks are looming for tenant companies:

- Increased financial pressure
An unanticipated increase in rents can reduce companies' investment capacity and affect their cash flow.

- Unpredictable budget
The high volatility of the ILAT complicates budget planning, making financial projections less reliable.

- Reduced margins
Real estate often represents the second largest expense item for companies, just after salaries. In a tense economic environment, where cost control is essential, a 20% increase in an expense item as strategic as real estate can weigh heavily.

How to adapt?

To cope with this increase, companies are well advised to adopt a proactive management approach.
Here are a few avenues to explore:

- Anticipate ILAT increases in budget forecasts

CFOs need to factor anticipated ILAT increases into their budgets. With an average annual increase of 3-4%, planning over 3 to 5 years becomes crucial.

- Negotiate leases

When signing or renewing a lease, negotiate more protective clauses, for example by capping indexation (e.g., at 2-3% per annum upwards or downwards).

- Optimize office space use

With the spread of telecommuting and hybrid ways of working, the question of leased space is essential. Reducing a €364,875 rent by 10% saves €36,487 a year in rent alone. Controlling surface area will also save on charges and taxes.

- Diversify locations

If business allows, explore locations outside the most expensive areas of the Paris region. Some locations offer more affordable rents, with lower indexations.

Back-view photo of La Défense buildings - illustrates the Strategy & real estate transactions section

A challenge, but also an opportunity

The ILAT increase is a reality that all companies have to face.

While the risks are significant, they can be transformed into opportunities. Optimizing space, renegotiating lease clauses, or even reinventing real estate organization are all levers that can be used to lighten this burden.

To remain competitive, companies need to adopt a proactive and strategic approach. Above all, they need to bear in mind that real estate, although costly, can be a lever for attractiveness and performance, if carefully managed.

IN BRIEF

- ILAT has risen by +21.62% since 2018.

- A company with an annual rent of €300,000 in 2018 could be paying €64,875 more in 2024.

- Solutions lie in anticipation, negotiation and optimization of leased space.

Acting now is essential to limit future impacts and better control costs.

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Interview Business Immo

Interview Business Immo

Interview Business Immo

"We are not subject to real estate market cycles.

Parella has positioned the end-user at the heart of its business model.

Through its three divisions - Real Estate Services, Workspace and People & Transformation - the 200-strong company intends to pursue its international expansion over the coming years.

Michael Kaplan and Olivier Neuman, two of the company's partners, shed some light on the subject.

Olivier Neuman, Partner

Olivier Neuman

Associate

Michael Kaplan, Partner

Michael Kaplan

Associate

"This positioning enables us to address most corporate real estate issues without any conflict of interest. Today, 70% of our customers are tenants, while the remaining 30% are owner-users. Over the years, we have built up our expertise in three main areas.

Michael Kaplan, Partner

Paris building photo to illustrate the real estate appraisal section

What is Parella's current position?

Michael Kaplan /

First of all, we're celebrating our 15th anniversary this year, which is no mean feat. Since our creation, we have remained true to our credo: to advise only the end-user. This is what all our associates have in common. Even though we come from a variety of backgrounds (architect, broker, management consultant, ex-lawyer, etc.), what we have in common is that we have all worked for international brokers, and that in the end, we have chosen our camp - that of the end-user.

This positioning enables us to support most corporate real estate issues without any conflict of interest. Today, 70% of our customers are tenants, while the remaining 30% are owner-users. Over the years, we have built up our expertise around three main "universes of expertise".

Olivier Neuman /

To provide real added value to a real estate project, we need to have a 360° vision, so that our multi-disciplinary teams can work together. This is our top priority.

Could you explain these 3 "business worlds" to us?

Michael Kaplan /

There's the Real Estate Services division, which covers not only real estate appraisal, but also real estate strategy and assistance with property searches and transactions: taking on leases, renegotiating leases, selling and buying real estate assets, CPI, Vefa, Befa.

Olivier Neuman /

In 2023, this real estate consultancy division had its best year since our creation! In the Île-de-France region, we are close to 80,000 sq.m. of space transacted by our end-user customers.

While the macroeconomic context is not favorable...

Olivier Neuman /

We are not subject to real estate market cycles. Whether they are growing or not, our customers are always faced with real estate choices and challenges: renegotiating a lease, relocating, downsizing or upsizing, buying a site, selling it, upgrading technical equipment, adopting new ways of working... Parella Group provides solutions to a wide variety of issues.

Michael Kaplan /

Our business is not subject to the dynamics of any particular real estate sub-market. Whether our customers position themselves in La Défense or the center of Paris, it makes no difference to our teams, who are not geographically sectorized and do not engage in rental marketing.

Rising interest rates, which have a major impact on investment volumes, do not affect us, as we do not engage in capital marketing. On the other hand, as Olivier says, our end-user customers always have issues to deal with, such as lease expiry dates drawing nearer, changes in headcount that have an upward or downward impact on floor space requirements, and discussions on the sharing of individual workstations, etc.

What are your customers' expectations today?

Olivier Neuman /

Most of our customers are redefining their post-Covid real estate strategy to take account of the impact of teleworking. In particular, they are looking at the right mix of flex office options to be implemented, the steps to be taken to strengthen collaboration and cohesion within their teams, the impact of digital technology on physical and digital workspaces, and their location and attractiveness.

Overall, they are therefore moving towards a reduction in floor space for the same number of employees. The creation of collaborative spaces is another strong trend. It's a case-by-case approach. We're very agile.

What are your other two "universes"?

Michael Kaplan /

There's the Workspace division, in which you'll find an interior design studio, a technical design office for all trades, which we've beefed up enormously in recent years, and a project management team for construction and interior design projects. This division is often involved in the continuity of a project in the real estate division, but also in stand-alone assignments. Mainly for offices, but increasingly for retail and hotel-restaurant projects.

We also act as project manager, as in the case of Total Energies' The Link tower in La Défense, or as prime contractor or general contractor for design & build, as in the case of Samsung's new headquarters in Saint-Ouen.

The People & Transformation team is made up of consultants from management consultancies and the transformation departments of major groups.


In a context where projects are increasingly focused on people and collective action, this team supports change, facilitates social dialogue and deploys original, high-impact communication tools. Listening, co-creation, communication, onboarding, gamification, training and coaching hold no secrets for them.

How much of your business comes from the Paris region?

Michael Kaplan /

In France, we generate 70% of our business in the Île-de-France region and 30% in the rest of the country. The proportion of regional business is growing steadily. Internationally, around ten years ago we created a global network with partners sharing the same 100% user-dedicated positioning: Exis Global.

Since 2019, with the support of our financial partner (the Qualium Investissement investment fund), we have bought out a number of our European partners. As a result, we now have our own offices in Madrid, Milan, Berlin, Luxembourg, the Netherlands, London and Brussels.

How does Publicis' leasehold interest in Gecina's Mondo illustrate your business model?

Michael Kaplan /

Publicis was looking for a consultancy that was both expert and objective, able to mobilize in a short space of time and implement its recommendations.

Olivier Neuman /

Publicis' strategic thinking had already begun before we started working together. The company was planning to consolidate several sites and was looking for a new building adapted to the deployment of new ways of working; a building that would be more central and more in line with its environmental strategy. We helped Publicis with a multi-dimensional analysis of different buildings, scenario modeling and negotiations.

For Mondo, in the 17th arrondissement of Paris, we carried out spatial and technical analyses, studied the overall cost of the operation and negotiated all the rental conditions with Gecina. Today, we are continuing to work with Publicis on the Mondo development.

What are Parella Group's objectives for the coming years?

Michael Kaplan /

We want to continue our internationalization - which means strengthening our range of businesses in certain countries. We want to bring new associates on board. We want to continue to grow while remaining agile, listening to our customers' expectations and challenges, because that's the key to our business.

© Business Immo for the writing of the article.

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A few weeks ago, Maison Unyck opened its doors on rue du Faubourg Saint-Honoré to welcome its community of leaders.

On the 8th floor, with views over the rooftops of Paris, these spaces invite you to let go and get inspired.

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"Managers, never alone again".

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When you walk through the doors of Maison Unyck, you might think you were in an apartment. Yet this is where the most beautiful transformations take place. Because Unyck is not a traditional consulting firm, the company wanted to mark this break with the past in its premises.

In order to offer an environment conducive to exchange and confidence, the layout has been designed to make customers feel at home.

To achieve this, Unyck has adopted the codes of "as at home". No offices as we know them, but an apartment rich in warm, antique objects.

A dining table where we can discuss the most strategic subjects over tea, a library where everyone can help themselves, becoming a player in the place... Proximity is the key word. Customers feel at home at Unyck.

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Conclusion

Creating the right conditions for successful support requires a place where change can take place. The Maison Unyck was designed with this in mind.

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While this practice has been commonplace on our streets for some years now, as a way of combating sedentary lifestyles, it is now taking root on the premises of some companies.

Can it, beyond mobility, move the lines and instill new, more virtuous practices?

For the environment, health or just for fun, how can premises help to carry the environmental commitments, QWL or values of organizations, while taking care of their employees?

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Who hasn't preferred to climb the stairs in the metro rather than take the escalator, seduced by a playful, colorful or interactive challenge? These messages of calories burned, rewarding or educational, even if they make us smile, urge us to act.

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Induce to act, from path to experience, everything has to be created

The notion of a journey is important to create an experience and initiate new habits.

This journey must be self-supporting and desirable.

Every user must be able to use it at any time of day, without explanation.

Everything is done to induce and create an incentive environment that will become part of everyday life. The message is positive, educational, consistent with values and rewarding for those who follow it.

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Create a new playground where employees can play together

We start with values and semantics. We move away from calorie counting to play with employees, projecting them into a dynamic.

Graphic design is a real lever : explicit or implicit, it creates flows. Paths with active and directional phases... Beyond physical exertion, the important thing is to encourage contact with as many people as possible.

Posters, signage, frescoes, hijacking of objects, all avenues can be explored: following a blue thread that guides towards activities, for example. Or the misappropriation of objects, where you don't see the same message depending on how you're positioned (sitting, standing), to encourage open-mindedness.
It's also important to work on branding to create a sense of belonging.

While the use of color helps to create a desire for discovery, the ideal is to create itineraries that integrate naturally into the space.

Induce a perennial positioning as well as a more ephemeral perception of events.

Photo illustration Design Actif at Orange Stadium

Steps to long-term commitment

A habit is created after 21 days. In addition, studies carried out by cities show the importance of thinking in terms of evolutionary paths, to avoid abandoning the practice once the discovery phase is over.

- Step 1: Understanding the objectives and challenges. The first step is to identify the objectives. You don't do active design for active design's sake. Are we creating one or more pathways? Are we going to act on CSR, values, QWL?

- Step 2: Analysis of uses and employee needs. We need to adapt to the audience and the corporate culture in order to raise awareness as effectively as possible.

This requires an understanding of what affects them. In the same way as for an employee journey, we're going to look at habits. As experts in space planning, the Parella Group teams analyze the sequencing of the day, needs and movements. This enables us to create active, directional phases. It's important to think things through carefully, to avoid over-solicitation, which would be counter-productive.

But also perhaps to identify those uses which could be diverted, and to give meaning to them, by involving employees in dynamic, unifying and playful workshops.

- Step 3
: Phase of use and evolution. Experimentation could be a first step to understanding the maturity peak and seeing how employees react.

Depending on the challenges and needs detected, managerial support will enable employees to allow themselves more playful moments. The course can also be punctuated with activities (sports coaching, for example).

It is also possible to bring the courses to life in line with important events for the company.

We can also imagine a change of color for Breast Cancer Week. Or a launch with the Olympic Games.

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Scalable for lasting change

It must be easy and inexpensive to set up and take down courses, so as to be able to offer new experiences that adapt to the different maturity levels of users.

Relying on change management specialists enables us to create evolving courses that anchor change in the corporate world over the long term.

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Gamification is a powerful lever for transformation. Co-constructing one's own rules of life in the workspace in a playful way with one's colleagues ensures a much greater sense of ownership.

"La Bonne Bulle" is a workshop offered as part of the Parella Academy® training catalog.

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