PSG LONDON

First official PSG store in the UK, located on London's iconic Oxford Street, in collaboration with Lids.

1 225 m²

London, UNITED KINGDOM

the project

- In brief

London
OXFORD STREET
1st PSG SHOP IN THE UNITED KINGDOM

The project was carried out by Agilité – a Parella company.

Learn more

Agilité – a Parella company – supported Paris Saint-Germain in the opening of its first official store in the United Kingdom, located on the prestigious Oxford Street in London, in collaboration with Lids.

This strategic expansion aims to strengthen PSG’s global presence and bring the brand experience closer to its international fans. 

Agilité – a Parella company also contributed to integrating culture, fashion, and sports into this project, in order to offer much more than just a soccer store: a truly immersive experience for the club’s fans.

Our missions
and ambitions.

- Rigorous planningto manage expectations via a double chain of communication between PSG and Lids.

- Sustainability-focused approachincorporating reuse of existing interior elements, switch to LED lighting, refreshing of surfaces, and renovation of joinery to maintain continuity and brand identity.

- Technical reinforcementwith ceiling consolidation and installation of systems to power digital screens and interactive devices.

- Management of subcontractors and coordination of information flowsto ensure accuracy and efficiency at every stage of the project.