PSG LONDON

First official PSG store in the UK, located on London's iconic Oxford Street, in collaboration with Lids.

1 225 m²

London, UNITED KINGDOM

the project

- In brief

London
OXFORD STREET
1st PSG SHOP IN THE UNITED KINGDOM

The project was carried out by Agilité – a Parella company.

Learn more

Agilité – a Parella company – supported Paris Saint-Germain in the opening of its first official store in the United Kingdom, located on the prestigious Oxford Street in London, in collaboration with Lids.

This strategic expansion aims to strengthen PSG’s global presence and bring the brand experience closer to its international fans. 

Agilité – a Parella company also contributed to integrating culture, fashion, and sports into this project, in order to offer much more than just a soccer store: a truly immersive experience for the club’s fans.

Our missions
and ambitions.

— rigorous to manage expectations through a two-way communication channel between PSG and Lids.

— A sustainability-focused approach that incorporates the reuse of existing interior elements, a switch to LED lighting, surface refinishing, and the renovation of woodwork to maintain continuity and brand identity.

— Technical upgrades including the reinforcement of ceilings and the installation of systems to power digital screens and interactive devices.

— Subcontractor management and coordination of information flows to ensure accuracy and efficiency at every stage of the project.