Pepe Jeans

Complete renovation of a store at the Mall of Berlin, while the store remained open, within one month.

164 square meters

Berlin, Germany

the project

- In brief

Mall of Berlin
retail
Renovation while the facility remains open

The project was carried out by Agilité – a Parella company.

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Supporting Pepe Jeans London, an iconic international denim brand with a creative, urban, and European positioning, in the renovation of its retail space in the heart of one of Germany’s busiest shopping centers, ensuring business continuity, adherence to the retail concept, and excellence in execution within an extremely tight timeline.

Our missions and ambitions.

— Technical & Architectural Coordination: Overseeing all trades (architectural and MEP) in a complex and highly constrained environment.
— Construction Work: Execution of construction tasks (plastering, painting, finishes, floor protection) with a high standard of perceived quality.
— Operational management: managing the construction site in close collaboration with the landlord and the shopping center teams to ensure a smooth operation in an occupied facility.
— Adherence to the retail concept: faithful implementation of the brand’s international standards, where the in-store experience is a key differentiator.

— Working in a constrained environment: organizing construction work at a high-traffic site while minimizing the impact on business operations and visitor flow.
— Management of critical deadlines: coordination of contractors within a tight schedule, with the goal of full delivery within one month.
— Quality & execution standards: maintaining an impeccable level of finish despite operational and time constraints.
— Performance & operational continuity: ensuring a rapid, efficient, and seamless transformation for the center and its occupants.

A project that highlights the challenges of modern retail: beyond design, success depends on the ability to execute quickly, accurately, and without disrupting operations.