GENERAL MOTORS

To support General Motors, Agilité - a Parella company, transformed a historic building in Zurich into an innovative, sustainable and high-end space: theCadillac City.

600 m²

Zurich, Switzerland

the project

- In brief

Zurich
600^m2
12 months project

The project was carried out by Agilité – a Parella company.

Learn more

To support General Motors in its entry into the European electric vehicle market, Agilité — a Parella company transformed a historic building in Zurich into an innovative, sustainable, and high-end space: the Cadillac City.

This showroom embodies the Cadillac brand identity, combining contemporary aesthetics, cutting-edge technology, and eco-friendly practices.The goal was to create an immersive experience for customers, reflecting Cadillac’s values of modernity and innovation, while meeting strict sustainability criteria, such as those required by DGNB certification.

Our missions and ambitions.

- Complete renovation of a historic building
- Coordination with architecture and design firm Gensler
- Management of fit-out and finishing work
- Installation of eco-responsible energy systems and materials
- DGNB certification

This project has positioned Cadillac as a key player in the European electric vehicle market, showcasing its LYRIQ model at an exclusive launch event.
The space invites visitors to discover, reconnect and project themselves into an electrified future, also offering an interactive zone for children.