NBA PARIS

An immersive space dedicated to NBA fans in the heart of Paris.

450 m²

Paris, FRANCE

the project

- In brief

Paris
450^m2
1 floor
8 project weeks

The project was carried out by Agilité – a Parella company.

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The goal: to design an immersive space for NBA fans in Paris, featuring a wide range of official NBA and WNBA merchandise, and a customization area for jerseys and caps from all 30 NBA teams.

Our missions and ambitions.

— Design and construction of a 450 m²store dedicated to NBA and WNBA merchandise

— Creation of a customization area for jerseys and caps from all 30 NBA teams

— Collaboration with Gensler to develop the design and manage supply chain challenges

— Established weekly meetings to ensure the project’s smooth progress

— Use of Procore to track and share progress with all stakeholders

— Coordinating with Lids to ensure a high-quality customer experience

Agility - a Parella company took charge of the opening of the NBA Store in Paris in partnership with Gensler and Lids. The project was completed in 8 weeks, requiring rigorous supply management and coordination between local and international teams to ensure on-time delivery.

The integration of efficient solutions and ongoing collaboration enabled the delivery of a retail space befitting the NBA experience, with an immersive ambience and personalized services for fans.