NBA PARIS

An immersive space dedicated to NBA fans in the heart of Paris.

450 m²

Paris, FRANCE

the project

- In brief

Paris
450^m2
1 floor
8 project weeks

The project was carried out by Agilité – a Parella company.

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The goal: to design an immersive space for NBA fans in Paris, featuring a wide range of official NBA and WNBA merchandise, and a customization area for jerseys and caps from all 30 NBA teams.

Our missions and ambitions.

- Creation of a 450 m² boutique dedicated to NBA and WNBA products

- Creation of a customization area for jerseys and caps from the 30 NBA teams

- Collaboration with Gensler for design development and management of sourcing challenges

- Set up weekly meetings to ensure smooth project progress

- Use of Procore to track and share progress with all stakeholders

- Coordination with Lids to guarantee a high-quality customer experience

Agility - a Parella company took charge of the opening of the NBA Store in Paris in partnership with Gensler and Lids. The project was completed in 8 weeks, requiring rigorous supply management and coordination between local and international teams to ensure on-time delivery.

The integration of efficient solutions and ongoing collaboration enabled the delivery of a retail space befitting the NBA experience, with an immersive ambience and personalized services for fans.