NBA LONDON

Opening of the first NBA Store in the UK: an immersive experience for basketball fans.

260 m²

London, UNITED KINGDOM

the project

- In brief

LONDON
260 M²
2 FLOORS
13 WEEKS PROJECT

The project was developed by Agilité – a Parella company.

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The goal: to create the first official NBA store and Fanatics store in the UK, offering fans an immersive experience with a wide range of NBA and WNBA products, as well as a customization area for NBA team jerseys and caps.

Our missions and ambitions.

- Complete renovation of 260 m² of sales area with tailor-made installations

- Collaboration with Gensler to design a space highlighting the history of the NBA and its teams

- Installation of a customization area for NBA team jerseys and caps

- Coordination with Lids to guarantee an authentic, high-quality experience

- Ongoing project monitoring and regular communication with the U.S.-based customer

- On-time delivery after a 13-week renovation program

Agility - a Parella company took on the renovation of the first NBA Store in the UK, in collaboration with Gensler and Lids. The project was completed in 13 weeks, with a particular focus on personalizing the customer experience and integrating innovative solutions for NBA products.

The boutique, located in Soho's vibrant Carnaby district, offers an exclusive range of NBA and WNBA products, as well as a personalization service, providing fans with a unique and authentic shopping experience.