NBA BERLIN

Creation of an immersive space for NBA fans in the heart of Berlin.

1 100 m²

Berlin, GERMANY

the project

- In brief

Berlin
1,100^m2
1 floor
16 project weeks

The project was carried out by Agilité – a Parella company.

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The goal: to create an immersive space dedicated to NBA fans, combining shopping, personalization, and entertainment, in the heart of Potsdamer Platz, a major shopping hub in Berlin.

Our missions and ambitions.

— Collaboration with Gensler to design a space that showcases the world of the NBA

— Creation of areas dedicated to customization and official NBA and WNBA merchandise

— Installation of a digital wall with 16 screens and a basketball court marked on the floor

— Close coordination with Lidsand Fanatics to ensure an authentic customer experience

— Managing suppliers and subcontractors in accordance with specifications and deadlines

— Turnkey delivery after 16 weeks of construction, in compliance with NBA requirements

Agilité - a Parella company designed the NBA Store in Berlin, in collaboration with Gensler and Lids, to offer basketball fans an immersive experience. Every detail was designed to reflect the world of the NBA, from bespoke installations to the integration of interactive technologies.

Thanks to rigorous planning and seamless coordination between local and international teams, the project was delivered on time, to an impeccable standard of quality. The new Berlin flagship strengthens the NBA's presence in Europe and establishes itself as a must-see destination for basketball fans.