MEDLINE

A Dutch headquarters designed to support Medline's European vision

2,800 square meters

Utrecht, NETHERLANDS

the project

- In brief

Utrecht
,280^m²
,2025

For Medline Netherlands, an international supplier of medical products, we developed a forward-looking office concept.

Based on a European workplace strategy, the project aimed to create a consistent and easily identifiable office space, aligned with the brand identity while remaining adaptable to the local context.

As consultants and brokers, we supported this process from strategy to the design of a clear and structured interior layout, capable of ensuring international consistency while meeting specific needs.

Our missions and ambitions.

— European workplace strategy: development of a comprehensive concept formalized in a design book common to all European locations (Utrecht, France, Madrid), ensuring a recognizable international standard while allowing for local interpretations

— Real estate & relocation consulting: strategic support for the move from the WTC near Arnhem Central Station to a more central location in the Netherlands, offering more square footage, better accessibility, and an environment aligned with new ways of working; Subleasing of the existing lease until 2028 under flexible, market-based terms

— Design & fit-out: Rollout of the European concept in Utrecht with a flexible design anticipating growth (from 75% to 125% occupancy), incorporating 100% workstation capacity, touchdown spaces for all teams, modular meeting rooms, and an optimized layout

— Interior architecture: creation of an open and connected environment, punctuated by transparent glass walls and horizontal lines evoking the stalls of a covered market — places for exchange, meeting, and activity

— Identity & branding: a sober and refined palette aligned with Medline's brand colors, enriched with local accents selected by the Dutch team to combine international consistency with a unique identity

— Comfort & performance: development of an integrated acoustic concept combining technical solutions and aesthetic finishes, signage reinforcing the brand identity and facilitating orientation for international employees and visitors

— Design & implementation: coordination and implementation in collaboration with specialist partners (Wurks, Planeffect, Haklander, Desque, Mcart, Green Stories, Dasco, Bit4U, Linthorst, etc.), under the leadership of Parella

Medline's new office in Utrecht embodies a coherent and evolving European vision. A flexible, functional, and connected work environment designed to support the company's growth and embody its international identity, while remaining deeply rooted in its local context.