An immersive concept store in the heart of the Marais.
100 m²
Paris, FRANCE

NESTLÉ NESPRESSO SA
PARIS — LE MARAIS
CREATION OF THE BRAND'S FIRST COFFEE CONCEPT STORE
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RENOVATION OF A LISTED PRIVATE MANSION
The project was carried out by Agilité – a Parella company.
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The goal: to reinvent the coffee experience by transforming a historic building into an immersive, sensory, and cultural space, where craftsmanship, creativity, and emotion accompany every step of the journey.



Our missions and ambitions.
— Transform a historic mansion into a contemporary space that embodies the excellence and innovation unique to Nespresso
— Create an immersive coffee experience: refined materials, attention to detail, and a sensory experience
— Seamless coordination with the design and brand teams to create a cohesive, inspiring space that stays true to the brand’s identity
— Comprehensive support for the Agilité teams, a Parella company, from design to implementation, ensuring the architectural transformation of the site
— Enhancing the heritage: respecting the existing structure, harmoniously integrating technical interventions, and highlighting the building’s form and the site’s history
— Co-creation of a cultural and creative space, where artistic collaborations (The Social Food, Mory Sacko, Thomas Lélu, Kévin Germanier, Pedro Winter, and others) enrich the storytelling
— To make Maison Nespresso not only a destination but also a meeting place where design, culture, and emotion converge, in the historic neighborhood where it all began: the Marais












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