An immersive concept store in the heart of the Marais.
Paris, FRANCE
NESTLÉ NESPRESSO SA
PARIS — LE MARAIS
CREATION OF THE BRAND'S FIRST COFFEE CONCEPT STORE
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RENOVATION OF A LISTED PRIVATE MANSION
The project was carried out by Agilité – a Parella company.
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The goal: to reinvent the coffee experience by transforming a historic building into an immersive, sensory, and cultural space, where craftsmanship, creativity, and emotion accompany every step of the journey.
Our missions and ambitions.
— Transforming a listed mansion into a contemporary space that embodies Nespresso's excellence and innovation
— Creating an immersive coffee experience: refined materials, attention to detail, sensory staging
— Smooth coordination with the design and brand teams to create a coherent, inspiring space that is faithful to the brand's universe
— Comprehensive support for the Agilité teams, a Parella company, from design to completion, ensuring the architectural transformation of the site
— Enhancing heritage: respecting existing structures, harmoniously integrating technical interventions, highlighting the space and history of the location
— Co-creating a cultural and creative space, where artistic collaborations (The Social Food, Mory Sacko, Thomas Lélu, Kévin Germanier, Pedro Winter, etc.) enrich the storytelling
— Making Maison Nespresso not only a destination, but a meeting point between design, culture, and emotion, in the historic neighborhood where the story began: the Marais
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