General Motors

Transforming the EV experience: a Cadillac showroom in Frankfurt

1 000 m²

Frankfurt, Germany

the project

- In brief

Frankfurt
1,000^m2

The project was carried out by Agilité – a Parella company.

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To carry out a comprehensive, high-end renovation of a historic retail space in the heart of Frankfurt, transforming it into a modern Cadillac showroom, while balancing heritage constraints, technical requirements related to electric vehicles, and tight deadlines as part of GM’s European expansion.

Our missions and ambitions.

— Design and execution of a comprehensive renovation project, including the demolition of existing structures and the creation of new spaces (showroom, conference room, staff areas)

— Preserving the architectural integrity of a historic building while incorporating the technical requirements of electric vehicles

— Installation of custom-made doors to allow vehicle access without altering the historically designated facade
— Complex logistical coordination due to delivery and weight restrictions, with precise planning to avoid any disruptions

— Management of regulatory requirements, particularly regarding fire safety, and integration of systems (ventilation, lighting, sprinklers) in compliance with building codes

— Constant communication with stakeholders, including other residents sensitive to noise, through regular updates and nighttime scheduling for noisy work

— Budget optimization: reuse of existing systems (HVAC, ventilation) and use of local suppliers, particularly for hardwood flooring and custom woodwork

This project showcases the expertiseof Agilité, a Parella company, in transforming historic spaces into modern, high-performance showrooms where brand identity, heritage, and innovation coexist harmoniously.