FRAME

Design of a hybrid space within a historic Haussmann-style building, combining a showroom, lounge, and workspaces.

400 square meters

Paris, FRANCE

the project

- In brief

PARIS
SHOWROOM
RETAIL
WORKPLACE

The project was carried out by Agilité – a Parella company.

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The goal: To support FRAME in creating its Paris showroom by integrating its contemporary identity into a Haussmann-style building dating from 1870. The project aimed to create a hybrid space—serving as a presentation area, reception space, and workspace—faithful to the standards of the brand’s American boutiques. Despite significant structural and logistical constraints, the goal was to ensure flawless execution, adhering to every design detail, material, and quality requirement defined by FRAME.

Our missions and ambitions.

—General Contractor: overall project management, adjustment of the phasing as the project progresses, and coordination of stakeholders within a constrained environment

—Managing existing constraints: working in an older building with significant technical limitations (reinforced ceilings, historic moldings, the presence of lead, and restricted access for equipment) requiring precision and foresight

—Construction at a complex site: organizing the job site while adhering to strict delivery constraints (access permitted only at dawn) and continuously adapting to unforeseen issues with the existing structure

—International quality standards: strict adherence to FRAME standards, with the selection and use of materials identical to those in U.S. stores, without compromise despite local constraints

—Custom design and construction: creation of a multi-level space incorporating specific architectural elements (custom staircase, precise design of spaces and circulation paths)

—Materials & Finishes: Use of high-end materials (polished concrete, polished stainless steel, Buxy stone, precision-laid hardwood flooring) that blend Parisian craftsmanship with the brand’s contemporary identity

—Identity & Experience: Creating a space where Haussmannian elegance blends with FRAME’s modern aesthetic, offering an immersive experience consistent with the brand’s international image

Created under demanding conditions, FRAME’s Paris showroom exemplifies a high-end approach rooted in the mastery of constraints, precision in execution, and absolute fidelity to an architectural vision. It is a project in which complexity and high standards become the driving forces behind an exceptional achievement.