BACARDI

Relocation of the Paris headquarters and optimization of the real estate strategy

1 000 m²

Paris, FRANCE

the project

- In brief

PARIS
REAL ESTATE STRATEGY
EMPLOYEE EXPERIENCE

Supporting Bacardi in defining and implementing its real estate strategy in Paris, amid deliberations over whether to remain in its current premises or relocate.

As a major international player in the spirits industry, Bacardi sought to evolve its Parisian presence to better accommodate new ways of working, while enhancing the appeal of its work environment for its teams.

Following an in-depth strategic analysis, the decision to return to a central location emerged as a key driver of the project. The goal: to offer employees a more accessible, dynamic work environment aligned with current expectations.

Numerous site visits allowed us to explore different locations and building types to identify the most suitable solution.

The project culminated in the leasing of approximately 1,000 m² of space within the Antin Opéra building, located on Rue de la Chaussée d’Antin and owned by Covéa.

A strategic location, in the immediate vicinity of Saint-Lazare and La Trinité, allowing teams to come together in a central, connected, and attractive environment.

Our missions and ambitions.

— Real Estate Consulting: Defining real estate strategy in relation to challenges related to attractiveness, accessibility, and evolving work styles
— Analysis & Scenarios: Comparative study between staying put and relocating, exploration of market opportunities
— Real Estate Search: Identification of properties suited to team needs and project objectives
— Decision Support: Guidance in selecting the location and site
— Negotiation: management of lease negotiations through to signing
— Comprehensive support: turnkey service including design and implementation of fit-out
— Overall consistency: alignment between real estate strategy, employee experience, and operational performance

The Bacardi project exemplifies a comprehensive approach to real estate: using relocation as a strategic tool to enhance the company’s appeal, improve the employee experience, and support the transformation of work styles.