VITRA

Optimization of the real estate strategy and renegotiation of a showroom location in Paris.

800 m²

Paris, FRANCE

the project

- In brief

PARIS
WORKPLACE
DESIGN & FURNITURE

Supporting Vitra, a global leader in high-end designer furniture, in optimizing its Paris real estate strategy centered on its showroom on Rue Boudreau.
In a context where the location plays a central role—serving as a brand showcase, workspace, and meeting place for clients, partners, and influencers—the challenge was to secure a presence consistent with Vitra’s premium positioning while optimizing lease terms.
Located in the heart of the 9th arrondissement, in the immediate vicinity of the Opera and major transportation routes, the site benefits from a strategic location in a dynamic neighborhood with strong influence.
After analyzing several scenarios, including an exploration of market opportunities, the project led to a decision to remain in the current premises, with a renegotiation of the lease covering approximately 800 m² within a building owned by Groupama.
This choice allows Vitra to consolidate its presence in an environment aligned with its image, while strengthening the economic performance of its location.

Our missions and ambitions.

— Real Estate Consulting: Defining the real estate strategy in alignment with brand visibility, usage, and positioning objectives
— Analysis & Scenarios: Comparative analysis of options (staying vs. relocating) and exploration of available market opportunities
— Decision support: assessment of the economic, functional, and strategic impacts of the various scenarios under consideration
— Negotiation: support in renegotiating the lease to optimize rental terms

— Site enhancement: strengthening a premium location, consistent with Vitra’s brand image, uses, and ecosystem
— Overall coherence: alignment between real estate strategy, brand experience, and operational performance

The Vitra project illustrates a strategic approach to real estate: optimizing an existing site to turn it into a performance driver, while strengthening a brand’s presence and visibility in a key environment.