Mejuri

A refined new showcase for the Canadian fine jewelry brand in London.

130 m²

London, ENGLAND

the project

- In brief

LONDON
130 m²
REFITTING AN EXISTING SHOP

The objective: to modernize and sublimate the Mejuri boutique in Marylebone, while maintaining its daily activity. The challenge was met thanks to a staggered schedule and seamless coordination with the design teams based in Canada.

Our missions and ambitions.

- Improvement and upgrading of the 130 m² flagship store, preserving the flow of customers during the work thanks to interventions outside opening hours
- Close collaboration with the design team in Canada: daily exchanges (WhatsApp, images, updates) to ensure perfect consistency with the brand's natural, luxurious aesthetic
- Enhancement of the boutique's signature wall, the central element of the refit, to make it a real focal point aligned with Mejuri's creative vision
- Tight coordination with an agile trio (customer, project manager, subcontractor) favoring responsiveness, fluidity and real-time decision-making

- Construction in two phases to adapt to the brand's evolving needs and ensure continuity of operations
- Local sourcing of materials in line with North American standards, reuse of existing elements and sustainable reclamation of components
- Refreshment of the entire point of sale: piercing studio optimized, floors and staircase renovated to match the house's aesthetic standards

This project illustrates the expertise of Agilité, a Parella company, in transforming iconic boutiques, where luxury, sustainability and operational efficiency come together to deliver a customer experience on a par with the world's leading brands.