FRED PERRY

An Iconic Fred Perry Flagship in Hamburg

200 m²

Hamburg, GERMANY

the project

- In brief

HAMBURG
200 M²
FLAGSHIP STORE
ICONIC DESIGN AND BRAND IDENTITY

The project was carried out by Agilité – a Parella company.

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The goal was to design an inspiring space that embodies the essence of the Fred Perry brand, while staying true to its strong visual identity, through thoughtful design and finishes that highlight the brand’s world.

The project also had to meet tight deadlines while creating an immersive customer experience.

Our missions and ambitions.

— Complete renovation of the 200 m² space, including demolition and renovation of the facade and the fit-out interior

— Decor and finishes selected to reflect Fred Perry’s visual identity

— Comprehensive coordination of external suppliers and subcontractors

— Installation of exteriorsignage and store layout

— Delivery within 7 weeks with rigorous management to ensure deadlines are met

Agility - a Parella company has delivered a flagship store in Hamburg in just 7 weeks, meeting the high standards of the Fred Perry brand. Thanks to seamless coordination, meticulous project management and a timely reachto detail the team created a dynamic retail space that perfectly reflects the brand's identity and the desired customer experience.