LULULEMON AMSTERDAM

A colorful space for Lululemon's emblematic active lifestyle.

Amsterdam, NETHERLANDS

Display case seen from outside the store, black finish

the project

- In brief

LULULEMON AMSTERDAM NETHERLANDS
STORE FITTING

The project was carried out by Agilité – a Parella company.

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The goal: To design a unique and immersive retail space that reflects both Lululemon’s global identity and Amsterdam’s local culture.
 

Our missions and ambitions.

- Management of the logistical challenges associated with the location on one of Amsterdam's busiest streets, including obtaining permits for scaffolding, signage and skips

- Coordination with local authorities to ensure smooth site operations without disrupting electric streetcars

- Complete start-up and interior fit-out, involving several suppliers

- Anticipation of potential supply problems to ensure a smooth logistics chain

- Close collaboration with customer and architect through daily meetings and calls

- Design of a modern retail space including a training room, server room, staff cafeteria and additional storage areas

- Commissioning of a mural by a local Amsterdam artist, bringing a unique and colorful cultural touch to the store's interior.

This successful fit-out reinforces Lululemon's presence in the Netherlands and embodies its dynamic, creative spirit.

discover the project in pictures

Grey metal door, light wood parquet floor
Seen from behind the white counter, bay window
2 display mannequins on a white platform

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Article Office Paper

OFFICE PAPERS

Small living room with red and yellow armchairs, light wood coffee table, at NAOS, by Parella

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