ALO YOGA KING'S ROAD

Alo Yoga opens its first boutique on London's King's Road, accompanied by Agilité - a Parella company.

371 M²

London, UNITED KINGDOM

Frontage of the Alo Yoga store on Kings Road in London

the project

- In brief

KING'S ROAD, LONDON
371 M²
2 FLOORS
3 MONTHS PROJECT

The project was carried out by Agilité – a Parella company.

Learn more

For the opening of its first store in the United Kingdom,
Alo Yoga entrusted Agilité – a Parella company with the task of bringing its Los Angeles-based brand identity to the heart of London.

Display case displaying accessories, decorative skirt next to it
Photo of the staircase leading to the lower floor with the decorative wooden structure
Accessory displays near the store checkouts

Our missions and ambitions.

- Logistics coordination
- Custom design of decorative support systems
- Adaptation of US lighting solutions to British standards
- Collaboration with Kensington and Chelsea council to minimize local nuisance
- Installation of a monumental two-storey staircase
- Managing tight deadlines and international deliveries

The aim of the project was to create a high-end sanctuary combining luxury, well-being and community, while reflecting the brand's iconic minimalist, uncluttered style.

discover the project in pictures

Photo with an overall view of the store
Shelf with accessories, in a bright alcove. Clothing display in front and clothes rack on the side
View from the top of the stairs, mannequins at the bottom, decorative wooden structure on the right
Lighted shelves with shoes and other yoga clothing displays

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OFFICE PAPERS

Small living room with red and yellow armchairs, light wood coffee table, at NAOS, by Parella

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